Key 3

Build Attraction

Attractive girl poking her tongue out at the camera.

Don't chase after every potential lead. Focus on attracting more interest. Bring your customers to you.

Why is this so important?

The more people enjoy engaging with your brand, the more likely they are to become customers. The more they enjoy being customers, the more they'll invest. If people feel like you want something from them immediately, they are far less likely to engage.

How do I do this?

Show your audience value and give them time and space to warm up to you. Don't waste your time trying to give your gifts to people who aren't interested in receiving what you have to offer.


How much are you learning right now? How pumped are you to start developing your brand? I'm handing you the keys and I've got so much more to share with you! Everyone is free to explore what I have to offer and when they're ready, it is easy to take the next steps.


Your success will depend on how deeply people fall in love with your brand. Your people are out there and they will fall in love. The more they love the brand, the more they'll invest, share and engage.